So, you’re a small business owner looking for a way to cut your fuel cost by getting a pure electric vehicle, and your choice is an expensive boutique two-seater sports car with zero cargo room or an affordable compact but super roomy commercial van. Yep, some business decisions are just that easy.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

The collaboration with Azure Dynamics for the Transit Connect BEV will build on the existing business relationship between Ford and Azure as well as their shared experience with battery supplier, Johnson Controls-Saft.

The Transit Connect BEV will be built on Ford’s global commercial vehicle platform as part of the company’s One Ford global product vision. It is the first of four electrified vehicles from Ford that will become available over the next three years in the U.S. and Canada including:

• Battery electric Transit Connect van in 2010
• Battery electric Ford Focus passenger car in 2011
• Next generation hybrid vehicle in 2012
• Plug-In hybrid vehicle in 2012

Collaboration builds on existing business relationship
Azure Dynamics develops hybrid electric and electric drive technology for shuttle buses and commercial trucks, such as the Balance™ Hybrid Electric, which is built on the Ford E-450 cutaway and strip chassis for the medium duty commercial vehicle segment.

Oak Park, Mich.-based Azure Dynamics will integrate its proprietary Force Drive™ battery electric drive train into the Transit Connect BEV, which will have a targeted range of 80 miles minimum on a full charge and zero tailpipe emissions. Force Drive™ components have previously been deployed in more than 40 vehicle integrations and have more than 25 million miles of on-the-road experience. The Transit Connect BEV will offer fleet owners the opportunity to eliminate the use of gasoline and help to lower operating costs. The vehicle will be badged with both the Ford Blue Oval and Azure’s Force Drive logo.

Azure Dynamics has selected Johnson Controls-Saft as the supplier for lithium-ion battery cells and battery packs for the Transit Connect BEV. Azure Dynamics and Ford both currently utilize Johnson Controls-Saft battery technology for other products. The Transit Connect BEV will use the same proven cell technology that is currently deployed in the Ford Escape plug-in hybrid fleet that is on the road today. In addition, Azure had previously announced it would use Johnson Controls-Saft lithium-ion batteries for its E- 450 Balance Hybrid Electric beginning in the second half of 2010. The shared supplier business relationship is expected to provide additional synergy between Ford and Azure in the Transit Connect BEV project.

Transit Connect commercial platform ideal choice for battery electric power
The Ford Transit Connect already is a proven global success. Ford introduced the gasoline-engine Transit Connect to North America this year. With a unique combination of car-like driving dynamics, cargo capacity, accessibility and low purchase and operation costs, it is an ideal choice for electrification. Commercial users often travel predictable, short-range routes with frequent stop and go driving in urban and suburban environments. For customers seeking sustainable mobility solutions, the Transit Connect Battery Electric Vehicle with Azure Force Drive™ will provide a zero emissions option.

The Transit Connect was designed, engineered and manufactured on a dedicated global commercial vehicle platform to beat tough commercial vehicle durability standards. The final manufacturing location for the Transit Connect BEV has not yet been determined.

Quotes
“We recognize an increasing interest in electrified vehicles and have an aggressive strategy to bring these vehicles to the marketplace. Our work with Azure to create a pure electric battery Transit Connect vehicle will allow us to offer our commercial customers an additional option for environmentally friendly transportation.”
– Nancy Gioia, Ford Director of Global Electrification

“The opportunity to work with Ford on the Transit Connect BEV is a breakthrough advancement for us at Azure and for the light commercial vehicle market. For Azure, it’s an important evolution of our existing relationship with Ford. From an industry standpoint, we are seeing delivery fleet and utility vehicle operators move to smaller, more fuel efficient vehicles. The Transit Connect BEV will come to market at an ideal time to meet this growing trend.”
– Scott Harrison, Azure Dynamics CEO

While Ford’s rumored development of a flying car is greatly exaggerated, it’s fair to say that the future of hybrid vehicles is in good shape. In fact, Ford and the University of Michigan are working together on a new project to accelerate the development of future hybrid vehicles.

Researchers are analyzing data from 2,500 road trips to determine how internal electronic vehicle controls could be tweaked to further improve fuel efficiency and fun-to-drive attributes.

Working with U of M, Ford has tested nearly 1 million design simulations of hybrid vehicle control systems to date and continues to conduct about 50,000 a week – a development speed that otherwise would not be possible.

Other academic work in hybrid vehicle technology primarily has been focused on fuel economy – often at the expense of drivability. Ford and U of M are looking at the marriage of both.

The new hybrid controller design method has the potential to offer consumers more choice in efficiency and drivability. They may have multiple operational modes or offer customers the ability to customize their driving experience.

The research is still in its early stages, but initial results are promising.

Read more about Ford Motor Company’s hybrid vehicles.

Quotes
“The Ford Fusion Hybrid is the most fuel-efficient midsize sedan available, and its performance is second to none. Our work with U of M is helping us develop the next generation of Ford hybrids and bring them to market even faster.”
– Ryan McGee, Supervisor of Vehicle Controls Architecture and Algorithm Design in Ford’s Research and Advanced Engineering.

Working together with the University of Michigan research team, we are testing the boundaries of hybrid vehicle technology, exploring innovative ways to raise the bar on fuel economy and drivability. This joint work on hybrid software development shows great promise in helping us lead the development of more efficient hybrid systems for the future.”
– Dr. Gerhard Schmidt, chief technical officer, Ford Research and Advanced Engineering

Are you a social media mover and shaker? Do your friends hang on your every word or at least enjoy your online photo galleries and YouTube videos? Most importantly, are you a Fusion fanatic? Then, your moment in the spotlight may have just arrived?

Ford is conducting a nationwide search for passionate 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, a consumer program designed to build awareness and excitement around the all-new 201 Ford Fusion.

The Fusion 41 program – named for the unsurpassed 41 mpg fuel economy that makes Fusion America’s most fuel-efficient midsize sedan, and the 41 participants – builds on the success of the Ford Drive One advertising campaign, which focuses on actual customers experiencing new Ford vehicles and sharing their stories with others. The Fusion 41 consumer story will come to life on the Internet, through social networking sites like Facebook, YouTube and Twitter.

How Fusion 41 works
Eight 2010 Fusion owners from throughout the country will be selected to participate in the Fusion 41. They will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the Internet. Applicants must have a current Facebook profile with a minimum of 100 friends and an active photo collection.

Each of the eight Fusion owners will then choose four friends or family members to join their team, and each team will be given a 2010 Ford Fusion or Fusion Hybrid to drive in an automotive relay race. To complete the relay, each team member must fulfill an assigned task within 41 hours, tracking competitive variables such as miles driven, stops made or the number of passengers picked up.

The winning team will be chosen based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.

2010 Fusion owners interested in competing in Fusion 41 may apply at www.fusion41.com between now and November 6.

Ford fuels social media
Research shows that social media sites are increasingly one of the best ways to reach out to consumers. Prior to the development of the Fusion 41 program, Ford expanded its presence on Facebook with a new application for its “Fusion + Hybrid” profile called “You Speak Green” that enables visitors to share their sustainable lifestyle suggestions. Since its launch in mid-July, more than 104,000 Facebook users have downloaded the application to their profile pages and 15,000 have posted tips.

Another example of Ford’s groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company’s sporty, savvy new small car through social media agents. Agent postings have garnered significant numbers on social media sites, including more than 4.8 million YouTube views (www.fiestamovement.com), more than 600,000 Flickr views and more than 3.2 million Twitter impressions.

Quote
“Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion. There’s no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand.”
– Jeff Eggen, Ford Car Experiential Marketing Manager